Commerce

• Doctor of Philosophy (Ph.D.) (Human Resource Mnagement) from Andhra University, India. 2010
• Master of Business Administration (M.B.A) (Accounting) from Department of Commerce & Management Studies, Andhra University, Visakhapatnam , India. 2007
• Master of Commerce (M.Com) (Accounting) from Department of Commerce & Management Studies, Andhra University, Visakhapatnam , India. 1999
• Bachelor of Commerce (B.Com) (Cost and Management Accounting) from Government Degree College Srikakulam , India. 1997

• Lecturer in Commerce at Government College (Autonomous), Rajahmundry, EAST GODAVARI from 01-10-2014 to 30-04-2024
• Lecturer in Commerce at Government College (Autonomous), Palakole from 24-12-2011 to 30-09-2014
• Lecturer in Management Studies at Andhra University Campus, Vizianagaram from 15-06-2004 to 23-12-2011
• Lecturer in Commerce at Government Degree College Palakonda, Srikakulam from 20-11-2000 to 30-04-2004

Number of Papers Published in Journals: 43

• Dr.P SHANMUKHARAO, "Limited Liability Partnership The New Age Business Vehicle" in Education Times: A Multidisciplinary International Peer Reviewed Journal, 2023 . ISSN: 2319-8265. DOI: , Impact Factor: 0.00. Weblink: https://drive.google.com/file/d/1hvcqTt_JeDysGTLSTYVgMexgl7ZS1Lwj/view?usp=sharing
• Dr.P SHANMUKHARAO, "Incorporation and conversion of LLP: Procedure and Process" in International Journal of Multidisciplanary Educational Research, Vol.9, Issue 9(2), p.130-137, 2023 . ISSN: 2277-7881. DOI: , Impact Factor: 0.00. Weblink: https://drive.google.com/file/d/1F12iE9-RneaN9Ujp2ENiBpUE4aLSmYGF/view?usp=sharing
• Dr.P SHANMUKHARAO, "CUSTOMER RELATIONSHIP MANAGEMENT SYSTEM FOR PERSONALIZED AND EFFECTIVE CUSTOMER ENGAGEMENT" in SOUTH INDIA JOURNAL OF SOCIAL SCIENCES, Vol.XXI, No.2(1), P.28-36, 2023 . ISSN: 0972-8945. DOI: , Impact Factor: 0.00. Weblink: https://drive.google.com/file/d/1Uahjoa6FTLI3tDlpnlUhK5px5U3lPHiv/view?usp=sharing
• Dr.P SHANMUKHARAO, "Financial Inclusion in India- An Overview" in Mukt Shabd Journal, Vol.XII, Issue XI, Nov 2023, p.25-34, 2023 . ISSN: 2347-3150. DOI: , Impact Factor: 0.00. Weblink: https://drive.google.com/file/d/1RfI3gPpJHcwa37_ixfyG7JYXLGxxsEZr/view?usp=sharing
• Dr.P SHANMUKHARAO, "A STUDY ON PROBLEMS AND PROSPECTS OF WOMEN ENTREPRENEUR’S (With Special reference to East Godavari District, Andhra Pradesh)" in Mukt Shabd Journal, Vol.XII, Issue X, Oct 2023, p.807-816, 2023 . ISSN: 2347-3150. DOI: , Impact Factor: 0.00. Weblink: https://drive.google.com/file/d/10lEueSXF4WHJSWsEuk6hL22I2CGhKeDT/view?usp=sharing
• Dr.P SHANMKHARAO, "IMPACT OF DIGITAL HRM STRATEGIES ON EMPLOYEE PERFORMANCE AND PRODUCTIVITY" in Shodhasamhita : Journal of Fundamental & Comparative Research, Vol.IX, Issue-II, Book No.06, July-Dec 2023, P. 116-121, 2023 . ISSN: 2277-7067. DOI: , Impact Factor: 0.00. Weblink: https://drive.google.com/file/d/1JjhPyVTSUHCDKd2hmtzL4zZ3zeTLGDgl/view?usp=sharing
• Dr. P SHANMUKHARAO, "An Impact of Advertisement on Consumer Brand Preference Towards Fast Moving Consumer Goods (FMCGs) in Rajahmundry City of East Godavari District, Andhra Pradesh”" in Mukt Shabd Journal, Vol.XII, Issue IX, Sept 2023, p.583-599, 2023 . ISSN: 2347-3150. DOI: , Impact Factor: 0.00. Weblink: https://drive.google.com/file/d/1PKn0cu0N4hp7Y6qRiKxyG8YE23Qx_5dn/view?usp=sharing
• Dr. P SHANMUKHARAO, "A study on Grievance Handling Mechanism (with Special Reference to AP Paper Mill Ltd. Rajahmundry)" in Mukt Shabd Journal, Vol.XII, Issue IX, Sept 2023, p.21-34, 2023 . ISSN: 2347-3150. DOI: , Impact Factor: 0.00. Weblink: https://drive.google.com/file/d/1PSsH4usRmGXvueyyJVoPJ0EYZ-nBaHX1/view?usp=sharing
• Dr. P SHANMUKHA RAO, "Impact of Workplace Harassment on Organisation" in Gradiva Review Journal, Vol.9, Issue 1, 2023 . ISSN: 0363-8057. DOI: , Impact Factor: 0.00. Weblink: https://drive.google.com/file/d/1bXM8RKJdBk5kayuXNz0HJ3oXWuBduxz2/view?usp=sharing
• Dr. P Shanmukha rao, "LECTURER'S Morale and Change Proneness" in Vikas Vani Journal, Vol. VIII, Issue1 , 2014 . ISSN: 0974-8083. DOI: , Impact Factor: 0.00. Weblink: https://drive.google.com/file/d/1mGYjZRE8GQOb3aJh5cwuoHgOyOa0BIA9/view?usp=sharing
• Dr. P SHANMUKHA RAO, "Pura for Integrated Rural Development in India" in Journal of Educational Technology and Research, Vol. III, Issue-1, 2014 . ISSN: 2278-232X. DOI: , Impact Factor: 0.00. Weblink: https://drive.google.com/file/d/17l983FQmQbSQzYX5GuGznv2wb_iAAvER/view?usp=sharing
• Dr.P SHANMUKHA RAO, "Human Resource Practices in Voluntary Organisation (With reference to Integrated Development through Environmental Awakening (IDEA))" in Sumedha Journal of Management, Vol. III, Issue.I, 2014 . ISSN: 2277-6753. DOI: , Impact Factor: 0.00. Weblink: https://drive.google.com/file/d/1yJwqTHJIfeMwtOG3-Bm7rYXpQztN0357/view?usp=sharing
• Dr.P SHANMUKHA RAO, "“Lecturer’s Morale and Change Proneness" in Abhinav National Monthly Refereed Journal of Research in Commerce and Management, Vol. III, No. I, 2014 . ISSN: 2277-1166. DOI: , Impact Factor: 0.00. Weblink: https://drive.google.com/file/d/1mK5oIi0rL7Ebrq1VZWYMIZPYkL0kGHzP/view?usp=sharing
• Dr.P shanmukha rao, "“Optimum Capital Structure Management" in International Journal of Multidisciplinary Educational Research, Vol. 3, Issue 3(11), 2014 . ISSN: 2277-7881. DOI: , Impact Factor: 0.00. Weblink: https://drive.google.com/file/d/1PeHsjJBFiqTqrS0BElb_RWMqsx8AxQIR/view?usp=sharing
• Dr.P SHANMUKHA RAO, "Changing Role of Knowledge Management Tools and Techniques”" in International Journal of Multidisciplinary Educational Research,Vol. 3, Issue 3(1), 2014 . ISSN: 2277-7881. DOI: , Impact Factor: 0.00. Weblink: https://drive.google.com/file/d/1YC0GNDvMcOMB6Ew7aFh5kDJIpTTVcAEI/view?usp=sharing
• Dr,P SHANMUKHA RAO, "Customer Relationship Management in Indian Banking Industry" in International Journal of Multidisciplinary Educational Research, Vol. 3, Issue 1(2), 2014 . ISSN: 2277-7881. DOI: , Impact Factor: 0.00. Weblink: https://drive.google.com/file/d/1iFZncdimEXzGP_ziviKXi0zT5I96xHvt/view?usp=sharing
• Dr,P SHANMUKHA RAO, "Corporate Social Responsibility" in International Journal of Psychology and Education, Vol. 1, Issue 5, 2014 . ISSN: 2321-8606. DOI: , Impact Factor: 0.00. Weblink: https://drive.google.com/file/d/1jHWAfAeYeUclRWVm9BugmivBZshYKKTH/view?usp=sharing
• Dr. P SHANMUKHA RAO, "Employee’s Stress Impact on their Job Satisfaction: A Case Study" in International Journal of Multidisciplinary Educational Research, Vol. I, Issue 5, 2013 . ISSN: 2277-7881. DOI: , Impact Factor: 0.00. Weblink: https://drive.google.com/file/d/1CAWAUtBA2Qbv-zep484KzldjS2r6uI4J/view?usp=sharing
• Dr. P SHANMUKHA RAO, "Changing Socio-economic Profile of women Through Self Help Groups" in Shabdasmi an International Journal of management, Vol.II, Issue I, 2013 . ISSN: 2249-0051. DOI: , Impact Factor: 0.00. Weblink: https://drive.google.com/file/d/1onREKf28DljtgGEYfE9AfmDrOHFkmmgK/view?usp=sharing
• Dr. P SHANMUKHA RAO, "Teacher’s Efficacy and Work Orientation" in EXCEL International Journal of Multidisciplinary Management Studies, Vol. 2, Issue. 7, 2013 . ISSN: 2249 8834. DOI: , Impact Factor: 0.00. Weblink: https://drive.google.com/file/d/1VlLd3LbQseml3rvM4QZpUyt-SA5CpR1Z/view?usp=sharing
• Dr.P SHANMUKHA RAO, "The Level of Teachers’ Participation in Decision Making Process at Higher Educational Institutions: A Case of Adama University Ethiopia" in International Journal of Development Studies, Vol. IV, Issue. 1, 2013 . ISSN: 0975-5799. DOI: , Impact Factor: 0.00. Weblink: https://drive.google.com/file/d/13WYhEhhvissSUVumCksAm-2i-DkZN4c4/view?usp=sharing
• Dr.P SHANMUKHA RAO, "Higher Education System in India: Challenges and Opportunities" in UGC Sponsored Two-Day National Seminar on Reforms in Examination System at Under Graduate Level, 2013 . ISSN: 978-93-82163-62-6. DOI: , Impact Factor: 0.00. Weblink: https://drive.google.com/file/d/1SyJG7UvyzeVlewDYjcjjz0XRQNcPh96V/view?usp=sharing
• Dr. P SHANMUKHA RAO, "Workplace Harassment Impact on Organisation" in International Journal of Management, Marketing and HRD, Vol. I, Issue 2, 2013 . ISSN: 2321-8622. DOI: , Impact Factor: 0.00. Weblink: https://drive.google.com/file/d/1k3B5GCmdfPiCqh2kkgdnqmdUhrZHN4_4/view?usp=sharing
• Dr.P SHANMUKHA RAO, "Employees’ Perception on Social Health Insurance: A Case Study" in International Journal of Research in Management , Vol. I, Issue 2, 2013 . ISSN: 2321-4864. DOI: , Impact Factor: 0.00. Weblink: https://drive.google.com/file/d/1l1WAgfRwCnD_rWhAG2bOnjp61RGitu2P/view?usp=sharing
• Dr. P SHANMUKHA RAO, "Mobile Banking Challenges and Solutions in India: A Bank in every Pocket" in Shabdasmi an International Journal of Management, Vol.II, Issue II, 2012 . ISSN: 2249-0051. DOI: , Impact Factor: 0.00. Weblink: https://drive.google.com/file/d/1ki3fpvsuMIJQLTnjBhbN6CwoBpg1JA54/view?usp=sharing
• Dr. P SHANMUKHA RAO, "Effect of Self Help Groups in Economic Empowerment of rural women in Andhra Pradesh" in Journal of Gender and Peace Development Science, Vol.1 (3), 2011 . ISSN: 2251-0036. DOI: , Impact Factor: 0.00. Weblink: https://drive.google.com/file/d/1rPf5UI_erJMNeYpAmCRToRg0laD6wVyV/view?usp=sharing
• Dr.P SHANMUKHA RAO, "Indian Teacher’s Stress in Relation to Job Satisfaction: An Empirical Study" in International Journal of Research in Commerce and ManagementVol.2, Issue No. 3, 2011 . ISSN: 0976-2183. DOI: , Impact Factor: 0.00. Weblink: https://drive.google.com/file/d/1Bmi-HmTw-TG3iOaXMsy1QGBOqhx2VzNC/view?usp=sharing
• Dr, P Shanmukha rao, "Employees’ Job Satisfactions and Organisational Commitment in Nagarjuna Fertilizers and Chemicals Limited, India" in International Research Journal of Management and Business Studies, Vol.1(1), p.17-27, 2011 . ISSN: 2251-0028. DOI: , Impact Factor: 0.00. Weblink: https://drive.google.com/file/d/1MgjHvFJygu4Yri_7y008jvoT4hacjYfB/view?usp=sharing
• Dr. P SHANMUKHA RAO, "Identification of Training Needs – A case Study of Visakhapatnam Steel Plant" in Disha Journal of Management, Vol. 5, 2010 . ISSN: 0976-2574. DOI: , Impact Factor: 0.00. Weblink: https://drive.google.com/file/d/1QqrZaSdm-j1cX2bKSttNZrYq3hq-gIUW/view?usp=sharing
• Dr. P SHANMUKHA RAO, "Identification of Training Needs – A case Study of Visakhapatnam Steel Plant" in Disha Journal of Management, Vol. 5, 2010 . ISSN: 0976-2574. DOI: , Impact Factor: 0.00. Weblink: https://drive.google.com/file/d/1QqrZaSdm-j1cX2bKSttNZrYq3hq-gIUW/view?usp=sharing
• Dr. P SHANMUKHA RAO, "Employees’ Job Satisfaction in Electronics Corporation of India Ltd., Hyderabad" in PRERANA Journal of Management Thought and Practice, Vol.2, Issue: 2, 2010 . ISSN: 0974-908X. DOI: , Impact Factor: 0.00. Weblink: https://drive.google.com/file/d/1HLE9I3RBKxF823ZHqzzIPFXSVRUMsCx3/view?usp=sharing
• Dr. P SHANMUKHA RAO, "Industrial Safety - A Case Study on M/s Aurobindo Pharmaceuticals Ltd., Medak" in Consulting Ahead, vol. 4, No. 2, 2010 . ISSN: 0973-8312. DOI: , Impact Factor: 0.00. Weblink: https://drive.google.com/file/d/1saNHU9Tyi2Cy5fcH-k5BOAvFDhikhaNB/view?usp=sharing
• Dr. P SHANMUKHA RAO, "Teacher’s Stress in Relation to Job Satisfaction" in International Journal of Management SciencesVol. 6, No.1, with ISSN 0973-2101, 2010 . ISSN: 0973-2101. DOI: , Impact Factor: 0.00. Weblink: https://drive.google.com/file/d/15nZCoiFB9hDxrwvgM197cpcs_sPy_MSo/view?usp=sharing
• Dr. P SHANMUKHA RAO, "Industrial Safety and Quality of Work Life: A Study on Hindustan Zinc Limited, Visakhapatnam" in Orissa Journal of Commerce, Vol. XXX, No. 1, January 2009, p. 21-30, 2009 . ISSN: 0974-8482. DOI: , Impact Factor: 0.00. Weblink: https://drive.google.com/file/d/1_wfmnb9URiB4KuSPiAMFUfAC2LDZvQE1/view?usp=sharing
• Dr. Shanmukha rao, "“Indian Bancassurance- A Composition Under Globalised Economic Scenario”" in Osmania Journal of International Business Studies, Vol. IV, No. 2, 2009 . ISSN: 00973-5372. DOI: , Impact Factor: 0.00. Weblink: https://drive.google.com/file/d/1cPLRt4sNQq2u7IFOgIrvtKgcjBlf_t8D/view?usp=sharing
• Dr. P SHANMUKHA RAO, "Quality Circles for Quality of Learning Life in Andhra University, Visakhapatnam" in Quality Circles for Quality of Learning Life in Andhra University, Visakhapatnam, 2008 . ISSN: . DOI: , Impact Factor: 0.00. Weblink: https://drive.google.com/file/d/1tx-4i_fVcLlvmB95aCrhtIvYaAFzvULt/view?usp=sharing
• Dr. P SHANMUKHA RAO, "Impact of Advertisements on Teenager’s Buying Behaviour" in ENDEAVOUR Journal of Youth Development, an Autonomous Organization of the Ministry of Youth Affairs and Sports, India,Vol. II, No. 1, 2008 . ISSN: 2278-55 07. DOI: , Impact Factor: 0.00. Weblink: https://drive.google.com/file/d/13HbMrhD6iabM5blOUOH_wDMWhob22Qvs/view?usp=sharing
• Dr. P SHANMUKHA RAO, "Quality Circles for Quality of Work Life: A case study of Visakhapatnam Steel Plant" in Raj Journal of Commerce, IssueNo.3, February 2007, p.25-28, 2007 . ISSN: . DOI: , Impact Factor: 0.00. Weblink: https://drive.google.com/file/d/1ABhJUut7u0S542_h28dMe5EAqKREGgtA/view?usp=sharing
• Dr. P shanmukha rao, "Grievance redressal Scheme impact on QWL: A Study on Hisdustan Shhipyard Limited, Visakhapatnam" in Raj Journal of Commerce, Issue No.4, August 2007, p.29-31, 2007 . ISSN: . DOI: , Impact Factor: 0.00. Weblink: https://drive.google.com/file/d/1OvxDd6lkbUPaLACSm0ai0W4kMwc2jCWA/view?usp=sharing
• Dr.Shanmukha rao, "Incentives in Operation, impact on Quality of Work Life ( A Case Study of Hindustan Zinc Limited, Visakhapatnam)" in NIST Journal of Management, Vol.1, No.2, July -Dec 2007, 2007 . ISSN: . DOI: , Impact Factor: 0.00. Weblink: https://drive.google.com/file/d/1zqsd4-kU2W0-eCexSzAj8i6q8SLhWVJm/view?usp=sharing
• Dr. P SHANMUKHA RAO, "entrepreneurship Development among Women: A Case Study of Self Help Groups in Srikakulam District, Andhra PradeshIcfai Journal of Entrepreneurship Development Vol.IV, No.1" in Icfai Journal of Entrepreneurship Development Vol.IV, No.1, 2007 . ISSN: . DOI: , Impact Factor: 0.00. Weblink: https://drive.google.com/file/d/10Vxl7t1zzpfwEPpvQYdfaI96bkvNgUSk/view?usp=sharing
• Dr. P SHANMUKHA RAO, "Consumer Education: A Boon to the Consumer" in Prakarsha Journal of Management Education and Research, Vol.IV, No.2, July 2006, p.118-131, 2006 . ISSN: . DOI: , Impact Factor: 0.00. Weblink: https://drive.google.com/file/d/1vQB0HIASkdPsaHyRJEOenakpUbz9m7DD/view?usp=sharing
• Dr.P SHANMUKHA RAO, "Impact of presence of Harmful Pesticide Residues in Soft Drinks on Consumer Behaviour: A Survey" in Human Endeavour (A Half-yearly Journal of Social Research), 2006 . ISSN: . DOI: , Impact Factor: 0.00. Weblink: https://drive.google.com/file/d/1lvXWkSqqDV60aLtqehhBTjCymUXcIU4o/view?usp=sharing

Number of Papers Publised in Conferences: 00

Number of Patents: 00

Number of Research Projects: 00

• Author of "Women Entrepreneurship Development Problems and Challenges", ISBN: 978-81-8356-869-2, Publisher: Discovery Publishing House Pvt. Ltd, New Delhi ( 2018),Edition: First
• Author of "Cost Accounting", ISBN: 978-93-5273-356-9, Publisher: Himalaya Publishing House ( 2018),Edition: First
• Author of "Quality of Work Life ( A Case Study of Hindustan Zinc Limited, Visakhapatnam", ISBN: 978-81-928338-3-5, Publisher: Westwind Publishing House, Mumbai ( 2017),Edition: First
• Author of "Educational Empowerment of Women", ISBN: 978-81-8356-748-0, Publisher: DPH Pvt Ltd ( 2017),Edition: First
• Author of "PEACE EDUCATION", ISBN: 978-81-8411-279-5, Publisher: 978-81-8411-279-5 ( 2016),Edition: First
• Author of "Empowerment of Women", ISBN: 978-81-8411-280-1, Publisher: sonali Publications, New Delhi ( 2016),Edition: First
• Author of "Media Education", ISBN: 978-81-313-0986-5, Publisher: sonali Publications, New Delhi ( 2015),Edition: First
• Author of "Human Resource Management", ISBN: 978-81-313-0993-3, Publisher: APH Publishing Corporation ( 2015),Edition: First
• Author of "Job satisfaction and Organisational Commitment", ISBN: 978-978-81-931-1-4, Publisher: Roshan Publications ( 2014),Edition: First
• Author of "Income Tax", ISBN: 978-93-5262-476-8, Publisher: Himalaya Publishing House ( 2013),Edition: First

MOOCs Completed: 00